elvis Facts, Studio History, 3 - 4


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Movie Studio History 3 / 4

A look into the history of the movie business and the various movie studios for which elvis made his films:

Of his career total of 33 feature films, Elvis made 14 for Metro Goldwyn Mayer (MGM) . Twelve of his MGM films were as an actor: "Jailhouse Rock", "It Happened At the World's Fair", "Kissin' Cousins", "Viva Las Vegas", "Girl Happy", "Harum Scarum", "Spinout", "Double Trouble", "Stay Away Joe", "Speedway", "Live A Little, Love A Little", and "The Trouble With Girls". The other two MGM films were feature documentaries: "Elvis-That's The Way It Is" and "Elvis On Tour".

Elvis's first contract with MGM was in February 1957 for the film "Jailhouse Rock". He was paid $250,000 plus 50% of the net profits. As with all the other studios, Elvis's manager Colonel Tom Parker renegotiated and extended his contracts with MGM over the years. By1966, Elvis was paid $850,000 per picture plus 50% of the profits.

MGM, like the other studios, is a blend of various companies merging through the years. Samuel Goldwyn was born Shmuel Gelfisz in Warsaw, Poland. He immigrated to England at age 11 and then to the U.S. at age 13. He changed his name to Goldfish. He found work as an apprentice glove maker in New York, becoming an expert by age 15 and a successful glove salesperson by age 18. He married into the Lasky family. Along with his brother-in-law Jesse and the young director Cecil B. De Mille, he entered the film business in 1913, forming the Jesse L. Lasky Feature Play Company. (You might remember from Part 2 of this series that the Lasky company became a part of Paramount Studios years later.) By late 1916, Goldfish was bought out of Feature Play Company. He went on to form a new partnership with Edgar Selwyn. They took the first syllable of Goldfish and the last of Selwyn and formed Goldwyn, a name Sam Goldfish liked so much that in 1918 he legally changed his own name to Goldwyn. Unfortunately he was edged out of the corporation by 1922. Disillusioned about the problems of partnerships, he then formed an independent company, free of partners or others to whom he ad to be accountable.

One of Goldwyn's contemporaries was Louis B. Mayer, who was born in Russia and emigrated with his parents to New York as a child. As a young adult, he and his wife lived in Boston where he was in the scrap metal business. In 1907 he bought a down and out motion picture theater, which he turned into a successful business. He soon acquired other theaters and eventually owned the largest theater chain in New England and branched out into film distribution. By 1918 he was producing films and moved his operations to California.

Meanwhile, Marcus Loew, the son of Austrian immigrants, had worked his way up from owning 40 nickelodeons in 1907 to acquiring over 400 motion picture theaters across the country by 1912. (You might remember that Elvis was for a time a movie usher for Loew's State Theater in Memphis.) In 1920 Loew bought Metro Pictures and in 1924 he acquired controlling interest in the Goldwyn
company and Louis B. Mayer Pictures. The three were thus consolidated into Metro-Goldwyn-Mayer with Loew's Inc. as the parent company and Louis B. Mayer as vice president and general manager.

Under Mayer's leadership, MGM thrived and became a powerful part of the industry with the motto "more stars than there are in the heavens." They developed their famous logo with the roaring lion, Leo. Leo was actually "Jackie" from Gay's Lion Farm in El Monte, California, which housed, trained and exhibited hundreds of African lions used in the entertainment industry. Along with Leo, the logo bore the words "Ars Gratia Artis" or "Art For Art's Sake". Mayer, a staunch conservative, preferred they produce movies with moral convictions that espoused virtue, patriotism and family life. MGM became a standard for high quality films such as "The Wizard of Oz", the "Andy Hardy" series, the "Thin Man" series, the "Tarzan" adventures, "Meet Me in St. Louis", "Easter Parade", "Show Boat", "Singing in the Rain", "Guys and Dolls", "Ben Hur", "Doctor Zhivago", "The Dirty Dozen", "2001: A Space Odyssey", "Moonstruck" and many more.

In 1970, MGM was bought by Kirk Kerkorian. (You might remember he at one time owned the International Hotel in Las Vegas, where Elvis performed.) The studio sold many of its movie artifacts, props and costumes and switched their company emphasis from movie production to the hotel industry with their famed MGM Grand Hotel in Las Vegas. In 1981 they acquired United Artists, making it a subsidiary. The company changed hands a few times in the 1990's and then ended back in the hands of Mr. Kerkorian in 1996. Today, the old MGM studio lot is owned by Sony Entertainment, which has refurbished the historic sight and is today home to Columbia /Tristar where the game shows "Jeopardy" and "Wheel of Fortune" are taped. There is a walking tour available. Today, the MGM movie catalog is owned by Turner Entertainment, which is owned by Warner Brothers.

And now, some background on United Artists:

Elvis made four films for United Artists: "Follow That Dream", "Kid Galahad", "Frankie and Johnny" and "Clambake".

United Artists was formed in 1919 by Charlie Chaplin, D.W. Griffith, Mary Pickford and Douglas Fairbanks with the goal to make and distribute their own product. It was a distributor and financier of independent producers and had no studio of its own. At first this was somewhat of a handicap. However, by the 50's and 60's they found it an advantage over some of the more burdened studios with high overheads. In 1957, United Artists became a public company. In 1967, it became a subsidiary of TransAmerica Corportation, which sold the company to MGM in 1981. They made such films as "The African Queen", "High Noon", "Some Like It Hot", "The Apartment", "One Flew Over The Cuckoo's Nest", "Rocky", and several James Bond films.

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