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Elvis's second movie and his first in color was the 1957 Paramount film "Loving You".

In 1956, producer Hal Wallis bought the film rights to a story written by Margaret Agnes Thompson. It had appeared in the June 1956 issue of "Good Housekeeping" magazine and was a story set in Oklahoma about a young singer called Lonesome Harris and his journey to stardom. Wallis thought it would be a perfect vehicle for Elvis.
The working title was "Lonesome Cowboy". It then became "Running Wild". Finally, "Loving You", the name of a song Leiber and Stoller wrote for Elvis for the movie, became the title.

Hal Wallis assigned Hal Kanter as the screenwriter and director for the movie. At the time, Kanter, a native of Savannah, Georgia, was 37 years old. He had written for variety shows, graduating to screenplays and specializing in comedies. He wrote for Bob Hope as well as the comedy team of Dean Martin and Jerry Lewis. For the movie "Loving You", Wallis wanted Kanter to visit with Elvis and to get to know him off the movie set and as a live performer. So, on December 12, 1956 he flew to Memphis to meet the young star. On the first day, Elvis showed him around his Audubon Drive home, where Kanter enjoyed a meal of fried chicken with the Presley family. After a tour of Memphis on the 14th, they drove to Shreveport, Louisiana, stopping in Pine Bluff, Arkansas for dinner with entertainer friends of Elvis's, Jim Ed Brown and Maxine Brown. Once in Louisiana, Kanter saw firsthand an audience's hysterical reaction to Elvis. He also noted a set of twins in the audience clapping to the music, one twin clapping her right hand to her sister's left. He made a mental note to include this small nuance in his script for "Loving You". Over the years, Hal Kanter received six Emmy Award nominations, winning the last two for his writing on the annual Academy Awards telecast. He also wrote the script for Elvis Presley's 1961 hit film "Blue Hawaii", which garnered him a "Best Written American Musical" nomination from the Writers Guild of America.

In "Loving You" the twins used for the hand-clap scene were Trude and Maida Severen.
This was Trude's only film, but Maida continued acting, having roles in such movies as "Marjorie Morningstar", "Imitation of Life", and "Airport 1975". Her television work included a recurring role on "General Hospital" and guest roles on "The Addams Family", "Gidget", "Bewitched", "Sanford & Son", and "Starsky & Hutch".

The executive producer for "Loving You" was Paul Nathan, who had worked on films such as "The Rainmaker" and "Gunfight At The O.K. Corral". Nathan worked as associate producer on eight other Elvis films: "King Creole", "GI Blues", "Blue Hawaii", "Girls! Girls! Girls!", "Fun In Acapulco", "Roustabout", "Paradise, Hawaiian Style", and "Easy Come, Easy Go". Hal Pereira was the art director. His set designs can be seen in over 250 productions, including the Elvis films mentioned above. He received twenty-three Academy Award nominations for his work in such films, including "Sabrina", "The Ten Commandments", "Funny Face", "Vertigo", and "Breakfast at Tiffany's".
He won the Academy Award for his work in "The Rose Tattoo".

Musical director for "Loving You" was Walter Scharf. He also worked on Elvis's 1958 film "King Creole" and the 1981 documentary "This Is Elvis". Scharf received a Golden Globe award for the song "Ben" from the movie of the same name. Among his career achievements were ten Academy Award nominations.
Elvis enjoyed working with choreographer Charles O'Curran, who was married to popular singer Patti Page at the time.
O'Curran hung out with Elvis and his band off the set, often inviting them to his home.
He staged musical numbers for five more Elvis films: "King Creole", "GI Blues", "Blue Hawaii", "Girls! Girls! Girls!" and "Fun In Acapulco". "Loving You" is one of the nine Elvis films that legendary movie costume designer Edith Head participated in. Wally Westmore had charge of makeup for "Loving You", as he did for all of Elvis's Paramount films.
Next week, we'll bring you Part 2 of our behind-the-scenes look at "Loving You".

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